Ever wondered how, or who makes the digital signs that seem to be everywhere these days?
Image from user wfryer (Wesley Fryer) on flickr
Digital signage is popular for a reason – they are highly effective in getting across to the casual consumer. That’s why you see them everywhere from the checkout counters at grocery stores to subway trains. Helius is an example of a company that offers digital signage, among other things. I think that in a few years from now, all the billboards will become digital signage of one kind or the other. They are more intrusive in a way – it is hard to ignore a moving image, or a sign that keeps changing. Some of these by the highway might even be dangerous, depending on what is shown on them, but I, for one, welcome our digital overlords. They beat looking at the covers of the B magazines at the checkout counter.
The technology behind all this is incredibly well-done. Helius’ IP video solutions are pretty neat, for example. The following figure taken from their site shows how video content from multiple sources can be transmitted via multiple channels to many things, including digital signs. If you are in marketing, then this pretty accurately describes the immediate future. Or is it the present?