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Wilfing: Aimless Browsing Online Has a Name

April 10th, 2007 · No Comments

Wilfing is the new term that describes aimless browsing on the Internet. I am told WILF stands for “What Was I Looking For?”

Nice! Someone had to invent a name for this phenomenon that is everywhere, and affecting just about everyone.

“However, our study shows that although people log on with a purpose, they are now being offered so much choice and online distraction that many forget what they are there for, and spend hours aimlessly wilfing instead.”

Read Britons waste online time wilfing: study – Yahoo News for more details.