The blur effect you see in the ad is for real - the billboard uses GE Lexan EXL Semi-transparent Resin to blur whats behind the billboard, regardless of weather, season and lighting. See Ian Hart’s page for details. Ian was the guy who designed the ads. The ads take the cake for creative use of polymer technology.
(Via haha.nu)
1 response so far ↓
Liberty Motors // May 24, 2007 at 6:01 pm
That’s cool. That looks like one of those billboards that would cause traffic accidents as people are staring at it try to figure it out.
Great way to get people to look at your ad though.
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