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Interview with George Burke – BookSwim’s Owner

March 2nd, 2007 · No Comments

We’ll explode in year 2 as we revolutionize the way America reads.

Joe Wikert interviews George Burke, who owns, or works for BookSwim. I had written about Bookswim (Bookswim: Netflix for Books) earlier. This interview puts some things straight – like how they plan to fix the problem of super heavy books and their postage. The solution is that they won’t stock textbooks, or catalogs, or any other backbreakers. They also will be shipping media mail, so service might be slow. $15 for a 3-books-out-at-a-time service seems okay to me. Also, it seems like they will offer readers the ability to own the books they rent at a discounted price. So will they end up being a used-books seller more than a Netflix-like lending service?

George says they are white-knucking and late-nighting for a March 2007 release – which is not that far away. I, honestly can’t wait to try it. Then again, I’d probably rent three books and keep them forever, the kind of busy I am right now…