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Scoble the Wrong Choice?

December 28th, 2006 · 5 Comments

So John Edwards joins the race to become President, and hires Scoble to Blog for him?

Great, you say? Well, wait a second. Scoble is a geek – he worked for Microsoft and was good at apologizing for the many shortcomings of the monolithic software giant. He was really good at dropping names, connecting with people etc. But, and that is a big “but”, he did it all for a software firm. Can he pull that off for a politician? I guess not, and here’s why:

Scoble is not really behind blogging tools, the technology and the stuff that goes with it. For one, his blog is hosted at, a service provided by wordpress. So you hire him, and you still need to hire a technologist – someone who can keep your blog running in the face of heavy traffic, and optimize and design it so it pulls readers by virtue of its looks and functionality. So why not hire someone who can do both things, or can at least advise on the technology behind it all?

Scoble is old, let’s face it – he’s got family. Passion is what pulls readers. Give me a twenty-something with fire in his guts for what he’s bloggin about, anytime. I hope you get where I am going with this train, ’cause its one of those freight-train like trains of thought – I don’t really know where it is going, but I’ve hopped on now :)

Lastly, Scoble’s skills covering technology are admirable, to say the least, and it is difficult to imagine he will put the rest of his blogging on hold, or even slow down temporarily, which means the Edwards campaign won’t get 100% from their blogger.

Call me a skeptic, but I can’t think of one good reason why a technology blogger will help you win a presidential election. Oh well.